Poor site speed is a major factor in reducing conversions and poor search rankings.
Our platform architecture, designed using our industry experience coupled with the latest technology results in a platform that is demonstrably faster than our competition.
Making sure products are presented to the customer in a way that maximises sales, can be extremely laborious.
Our merchandising toolset uses automates the merchandising process whilst giving users the flexibility to fine tune the appearance of products.
Content management is the heart of an eCommerce platform, so often this is an afterthought in platforms.
Phoenix offers a content API which allows us to leverage external CMS systems; this allows us to deliver a very rich and powerful web experience whilst maintaining a professional publishing flow.
BUSINESS PROCESS FLEXIBILITY
Lack of configuration around business processes means that business teams often need to fit their processes around the application.
Phoenix allows your teams to work in a way that supports your processes from the shopping experience, to warehousing, returns, exchanges, payments, couriers, telephone orders, security review which are all underpinned by user role hierarchies>
The lack of flexibility over how most eCommerce platforms define markets can lead to inefficient workarounds
The Phoenix platform supports absolute flexibility over where Market traffic is physically served and where the stock pool for the market resides. This means that where it makes sense multiple markets can be pooled and managed from the same server. As the requirements change so can the instance setup.
The importance of clean integrations between the eCommerce platform and third parties is clear, but is often a large overhead.
Phoenix and the team at Markup have many years of experience working with the data required to trade sites. We have integrated into many ERP, WMS and PIM systems, including Microsoft Dynamics AX, CBR and PIMCore.