Markup is a software development company which offers e-commerce software and services to fashion retailers.

Our team has extensive experience working with many large international fashion brands online. We work in close partnership with retailers to understand their existing sales channels and system processes in order to best integrate into their business.

Our Services

Development Services

We offer software development services to build your online business. Our in-house team of software professionals are highly experienced in delivering eCommerce development services.

Business Analysis

We have years of industry experience which allows us to offer real value in helping you understand your technical eCommerce flows and integrations.


We can manage and host your eCommerce infrastructure. Our in-house team work with some of the biggest names in IT to deliver a powerful, fast, scalable, cost effective environment to power your online store.

Front End Development

We offer front end design services to create your brand identity within your online store. Our in-house front-end developers have many years experience in fashion eCommerce, we know how to translate your brand identity for an emphasis on sales.

Email Marketing

We offer email marketing services to entice your customers to engage. Our email design service offers an end-to-end analytical approach to email marketing. From segmentation to design and delivery.

Fashion eCommerce

We offer a best in class eCommerce platform for fashion retailers. Our platform has created over £100 Million in revenue for our clients since it’s launch.

Phoenix is our e-commerce platform. A hosted and managed solution, built with the following fundamental principles.

Phoenix Overview


Poor site speed is a major factor in reducing conversions and poor search rankings.

Our platform architecture, designed using our industry experience coupled with the latest technology results in a platform that is demonstrably faster than our competition.


Making sure products are presented to the customer in a way that maximises sales, can be extremely laborious.

Our merchandising toolset uses automates the merchandising process whilst giving users the flexibility to fine tune the appearance of products.

Content Management

Content management is the heart of an eCommerce platform, so often this is an afterthought in platforms.

Phoenix offers a content API which allows us to leverage external CMS systems; this allows us to deliver a very rich and powerful web experience whilst maintaining a professional publishing flow.

Business Process Flexibility

Lack of configuration around business processes means that business teams often need to fit their processes around the application.

Phoenix allows your teams to work in a way that supports your processes from the shopping experience, to warehousing, returns, exchanges, payments, couriers, telephone orders, security review which are all underpinned by user role hierarchies.


The lack of flexibility over how most eCommerce platforms define markets can lead to inefficient workarounds

The Phoenix platform supports absolute flexibility over where Market traffic is physically served and where the stock pool for the market resides. This means that where it makes sense multiple markets can be pooled and managed from the same server. As the requirements change so can the instance setup.


The importance of clean integrations between the eCommerce platform and third parties is clear, but is often a large overhead.

Phoenix and the team at Markup have many years of experience working with the data required to trade sites. We have integrated into many ERP, WMS and PIM systems, including Microsoft Dynamics AX, CBR and PIMCore.

GANT have more than doubled revenue in Sweden and increased sales in UK by more than half.


GANT engaged with Markup to implement and rollout the online part of their massive 3.0 re-launch. Our team engaged to create the online rebrand across all markets under tight deadlines. GANT were extremely happy with the outcome or Markup’s work and the commitment Markup made to delivering to these tight deadlines.

GANT have utilised the Phoenix Platform Click and Collect functionality to offer customer choice and drive footfall into stores as part of their Multichannel initiatives. With thousands of click and collect orders being processed total sales have increased and customer satisfaction has also increased as a result.


Markup worked with Hunter Boot to launch it’s new flagship online store for UK, Europe, US and Canada. For the first time, the website is available in French, German and Spanish, with localised content and multiple currencies for key markets. Hunter Boot have broken all of their online sales records since launching with Markup’s Phoenix platform.

Markup’s Phoenix platform was chosen as one of Hunter’s new systems to allow for more power business processes in order to cope with increased demand. Phoenix has automated a lot of the Hunter manual business processes increasing productivity of the internal team, this was geared towards allowing sales growth.


"In an industry of charlatans it is a breath of fresh air to work with Markup. Having proved their worth in the UK and Sweden we selected their Phoenix platform to be our global omni-channel solution allowing us to quickly launch seven new markets across 2 distribution centres as well as key omni channel initiatives. Not only is the platform on a much sounder technical footing than rivals such as Magento, it is the personal attributes of the team who are always willing to go the extra mile in delivering to budget and time that make working with them a pleasure."

“This is a key milestone in Hunter’s history and direct to consumer plans, in line with the imminent launch of our first global flagship store on Regent Street. Our multi-channel proposition will be rolled out into new markets and territories both physically and digitally in the coming months, as well as being part of our long-term strategy.”